The Response Essay Example | Topics and Well Written Essays - 2000 words

The Response - Essay Example The prisoner’s contention that he can't give any more data about himself that could maybe help to the advancement of the case in the event that he can't take a gander at the confirmations against him, is entirely sensible. Their scrutinizing and keeping of the detainee carry the appointed authorities to look at, their activities too in light of the different contemplations, for example, the political and good laws which appear to negate what should be finished. According to the law, the detainee has his privileges that should be regarded however there are likewise various issues, for example, security that should be enormously thought of. Here emerges the issue on how the JAG must settle on this circumstance. To enable the JAG to settle on the issue, this paper will examine a few ways of thinking of incredible scholars, for example, Hammurabi, Moses and Cicero so as to edify and direct him through an all around thought and exceptionally educated goals. In the code of Hammurabi, doubt isn't sufficient for one to be rebuffed. The prisoner has been detained for a long time as of now without even enough proof against him. During the consultation, the adjudicators asserted that they have proofs against the detainee, making him a danger to mankind. In any case, during their pondering, the adjudicators needed to concede that the cases against the detainee are insufficient to demonstrate him blameworthy as charged. Taking a gander at the code of Hammurabi, the appointed authorities had all the privilege and motivation to scrutinize the legitimate status of the conference. There was insufficient proof that was created against the blamed yet he was as yet detained for a long time. The prisoner was deprived of his privileges to play out his obligations and duties toward his family and to improve his life or even to practice his specialty and aptitudes. He has been detained dependent on the declarations of an obscure source who, despite what m ight be expected, can likewise be viewed as faulty. On the issue about the status of the meeting, it could be viewed as that it was only an

1990 Turing Award Essays - Multics, Compatible Time-Sharing System

1990 Turing Award Essays - Multics, Compatible Time-Sharing System 1990 Turing Award As per the Association for Computing Machinery, (ACM) the A.M. Turing Award is the most esteemed specialized honor with a prize of $250,000. The Turing Award is given to a part or individuals from the registering network that has contributed a significant specialized significance to the PC field. (ACM's Turing Award.) The Turing Award has been named the ?most noteworthy qualification in Computer science? what's more, the ?Nobel Prize of processing?. This honor adds to the ACM?s crucial ?advance figuring as a science and a calling?. (Geringer) The Turing Award is named after Alan Mathison Turing, a British mathematician, who is ?credited for being the Father of hypothetical software engineering and man-made brainpower?. (Homer) The principal grant was given out in 1966 and the Association for Computing Machinery has been giving them out each year since. In 1990, Fernando Jos? Corby Corbat? gotten the Turing Award for his work in ?sorting out the ideas and driving the advancement of the broadly useful, huge scope, time-sharing and asset sharing PC frameworks?. Corbat? was conceived on July 1, 1926 in Oakland, California. He got his bachelor?s qualification from the California Institute of Technology in 1950, and afterward proceeded to get his Ph.D. in material science from the Massachusetts Institute of Technology in 1956. Subsequent to getting his Ph.D., he joined MIT?s Computation Center and before long was designated Associate Professor in 1962. In 1965, he got elevated to a Professor and afterward during 1974 to 1993 he was Associate Department Head for Computer Science and Engineering. (Conte) Corbats work with time-sharing PC frameworks began in November 1961, at the MIT Computation Center, when ?an early form of the Compatible Time-Sharing System (CTSS) was first illustrated?. (Csail) Timesharing, driven by the need to build intuitiveness among client and PC and usability of the PC, permits an enormous number of clients to interface with the PC all the while. It includes associating different quantities of consoles to a solitary, focal PC. Each support is apportioned a period cut of the focal computer?s time, as the focal PC designates its time by exchanging between the user?s applications and issues and ?it appears to the client that s/he has total access to the focal PC.? (1963 Timesharing: A Solution to Computer Bottlenecks)The Compatible Time-Sharing System in the IBM 7094 computerized PC timesharing working framework was utilized as the programming and troubleshooting instrument. (Vleck) In 1964, Corbats new information on various access frameworks bloomed into the production of another framework called Multics (Multiplexed Information and Computing Service). This new framework likewise upheld an online reconfiguration, which permitted focal preparing units, memory banks, and plate drives can be included or expelled while the framework was all the while working. Multics was one of the most punctual multiprocessor frameworks since it upheld various CPUs. Furthermore, it was the main major working framework to have a protected framework from the start, which lead to progressively make sure about frameworks and prefigured current security building methods. Multics was the primary working framework to give a various leveled document framework, which implies that records could have numerous names and connections between catalogs were bolstered. In 1973, Multics turned into the ?premise of a business framework? that Honeywell Information Systems, Incorporated advertised. ( Conte) The PC progresses that Corbat? has added to the world have been effective. CTSS was persuasive on the grounds that it demonstrated that time-sharing was reasonable in light of the fact that it gave methods for performing various tasks and multiprogramming, which is as yet noteworthy and vital for today?s PCs. This gave new applications and projects to be made and utilized on the grounds that PCs were not, at this point single-use machines. A semi-ongoing creation that has brought back the idea of time-sharing is, where corporate server homesteads can have a huge number of clients that all offer normal assets. (Csail) CTSS additionally had one of the first between client message usage. This pre-matured electronic mail and email is one of the most widely recognized methods of correspondence in these current occasions. (Homer) likewise, Multics was the main ground-breaking multi-processor figuring machine, which set the preparation for the entirety of the multi-handling machines that ar e so well known today. Multics straightforwardly motivated AT&T to create Unix, another performing multiple tasks and multi-client PC working framework. Unix?s direct relatives are as yet utilized today in working frameworks like Linux and these relatives were

UNDER ARMOUR

UNDER ARMOUR Under Armour Home›Marketing Posts›Under Armour Marketing PostsINTRODUCTIONPromotion is a very vital component that every business should adopt for success in its operations. The company that is covered in this article is Under Armour and in this session, the focus is based on a comprehensive analysis of the promotion mix. The promotion mix will involve the analysis of the direct marketing, public relations, sale promotion, and advertising together with the communication mix.UNDER ARMOUR: Mission statement The mission of Under Armour is to ensure that they are able to provide the world   with products that are advanced technically, whose engineering is enhanced through superior construction of the fabric, fashionable management of the moisture and innovation that is proven (Under Armour, 2007).ProductsThe under Armour products are aimed at providing catering to men, women as well as young athletes of all levels, size and shape. The products offered are limited to three major appa rel lines that are consistent of HotGear for competition during the hot weather, ColdGear for cold weather together with AllSeasonGear which are specially designed to adapt to both weather. Limited athletic footwear are also offered including the football cleats. Recently, Under Armour has been on a mission geared towards creation of other footwear types specifically for other sporting activities. With the new line of product in place, there is hope that Under Armour will be able to compete at all the levels and aspects.Competitors In the market of sports apparel has been characterized with competition which has over has been dominant in this retail industry for more than 20 years (Mercurio, 2009). The major competitors in this industry are inclusive of Adidas, Columbia Sportswear and Nike. These companies have been listed in many records as the strongest competitors to Under Armour. The foundation of Nike is dated back to 1972 whereas Adidas foundation dates back to 1924. It is obv ious that the period that these competitors have been in business is long together with the market experience by far exceeds that of Under Armour in the industry, based on its foundation which is in 1996 (Under Armour, 2007. There is in addition a striking similarity in the type of products that are carried by each company. In all these companies, they manufacture shirts that are “moisture- wicking”, various clothing for athletic use together with athletic shoe lines. In addition, the pricing is very similar; factors that have resulted in a very strong rivalry in the sports apparel companies. The intensification of this rivalry has been commensurate with the increase in the competitor number. There is a similarity in all these companies which are all in the apparel industry making Under Armour to operate in an industry characterized with intensive competition.Competitive advantage The Under Armour competitive advantage is enhanced by the company’s strong will for innovativenes s through which it is able to come up with new products ahead of the competitors. This does not mean that these competitors do not make effort to catch up, however, by the time they try to catch up, the company comes up with another innovative idea through which it is able to stay ahead in the market. For instance, initially, Under Armour has been involved in designing a fabric through use of a combination of elastane and polyester through which the moisture would be kept out of the body. The initial outcome was market domination depicting a competitive advantage. However, this technology was countered by Nike introduction of Dri-FIT technology. This competition was maintained a stiff level and in the process acted as a barrier to the new small companies entrants into the market, therefore creating a territory where the market can be dominated by only a few industrial giants.Therefore, as noted above, the innovation enhances Under Armour to grow ahead of the competitors. Whereas the large competitors have a high recognition in the market, the selling of their products is mainly based on the name of the company. However, entering of Under Armour into this competitive is not very strongly attributed to its name but to the products performance and quality. Through incorporation of the existing skills of the company as well as the know-how on technology, they have the opportunity of entering new lines of the product.TARGET MARKET AND PRODUCT STRATEGYTarget market Under Armour target market is inclusive of the children, youths and adults that are physically fit. The new strategy is driving the company into exploring new markets in which it can be able to sell its products. With the ambition of succeeding on the soccer front in Western Europe, Under Armour is considering targeting Asia and South America in marketing its soccer cleat. Whereas it factual that the competitor Adidas holds the European soccer market, there is a representation of a growing market in South America and Asia, a market that is targeted by Under Armour based on the fact that there is no strong preference in the products from America. Therefore, the new target market that is spelling another dawn for Under Armour is the soccer clubs.Product categoriesUnder Armour has developed many products which enhance its ability to differentiate from the competitors. Through the incorporation of the LockerTag technology that was created by Plank (the initiator of Under Armour), one of the product categories of the company’s products is developed. This is aimed at offering a solution to the athlete apparel problem of getting a mix up in the locker room. In addition, other products that are created by Under Armour are; Cold Gear, Heat Gear together with AllSeason Gear. These categories are designed to ensure that the consumers are kept cold during the warm weather, warm during the cold weather as well as maintaining their comfort during all the weather types. In each of the gear line, a choice is also provided between three types of fit; lose, fit and compression. Through specializing on a specific line of products therefore enhancing expertise, Under Armour has been able to maintain a competitive advantage over the competitors. The company clearly knows the market that it is targeting and goes ahead to design the specific products that will maximize satisfaction to these consumers.DISTRIBUTION STRATEGYDistribution logisticsIn order to be able to explore the areas in the world that have not been tapped, a company has to explore ways through which the distribution logistics can be improved (Thompson et al., 2007). Majority of the Under Armour products are packaged and distributed through two facilities of distribution that are located in Maryland, Glen Burnie. The high bay facility is the first distribution facility that was built in 2000. The second high bay facility was manufactured in 2003 in which 200,000 square feet is occupied by the company. Through these distribution facilities, the company is able to meet its needs in the short run. The products of Under Armour are in addition distributed in Europe through a provider of third party logistics that is based in Tilburg.Physical facilityIn order to facilitate the production and retailing of the products, a retailer’s physical facility is usually very essential. Under Armour have an office in Hong Kong which not only acts as the retail outlet bot also supports the efforts of sourcing, manufacturing together with quality assurance. In addition, the China office is used for the purpose of providing support to quality assurance in the effort to develop the high quality footwear products. The Maryland distribution facility is readily available to the customers who have specific needs. In this retail shop, there is a stock of various fabrics and various colors which in addition assists in building and shipment of the products that are on strict deadlines. Through these stores, a competitiv e advantage is enhanced to the company through ensuring it has the ability to provide a specialized service to the customers.PROMOTION STRATEGYPromotion mixMarketing communication mix: Through the marketing mix, a specific combination of tools is provided through which Under Armour has been able to meet its communication objectives in marketing. According to Christ (2011), these tools are inclusive of are inclusive of personal sales, sales promotion, direct marketing, advertisement together with public relations. In Under Armour, public relations, direct marketing, advertisement together with sales promotion are employed in the process of communicating its product to the consumers.Advertising: There are various approaches that are used by Under Armour in advertisement of its products. Through advertisement, there is paid presentation which is utilized in the communication mix of marketing (Riley, 2010). The main approach that Under Armour uses in advertisement in commercials is the television. However, Under Armour had not commenced its first advertisement in television until the year 2001, six years after its foundation. In addition to use of television as its primary advertisement source, it has also utilized the bill boards and magazines. As evident, Under Armour primarily targets the football players in its marketing based on the use of slogans on advertisement such as ‘Click- Clack”. In addition, there is an official websites that Under Armour together with catalogs for sporting goods.Direct marketing: Through the use of direct marketing, Under Armour is able to communicate with its customers coupled with enticing them through the website to place orders for their merchandise. Mainly, what is used by Under Armour is direct mail, email, together with catalogs to enhance direct marketing interaction with the customers. In addition, the customers can place a request for a catalog through the website, which is simply done through ensuring that the address and name of the customer is put on the website. Under Armour customers are in addition given the option of leaving their address to ensure the company frequently updates them on the promotions and news (Under Armour, 2007).Sales promotion: Under Armour least uses sales promotion when in comparison to the other approaches. Even though sales promotion is usually not highly used by Under Armour in its product sale, there are subtle things that are used by Under Armour that can be compared to promotions. One of the approaches that have been used is that of free shipment for the goods ordered through the website. In most cases, this promotional opportunity is highly used based on the fact that it is very easy for the Under Armour shoppers to have such an expenditure online, if certain sports items are needed by them. In addition, if the customers place frequent orders online, it is possible for them being sent rebates and coupons during the next purchases. In the outlets of retail, poin ts of purchase promotion are very common, which characteristically is usually on the store merchandise and not products of under Armour; to be specific.Public relations: Through this promotion approach, relationships are created and maintained with the publics, and great effort made by Under Armour is aimed at public relations utilization. What Under Armour aims at specifically maintaining is a relationship that is positive with the stakeholders. On the Under Armour website, there is a link through which the stakeholders are able to track the company’s performance. Maintenance of stakeholder relations that is of quality is important with an aim of making sure that there is a continuous supply of funds to the company by these stakeholders. The transferred information is inclusive of the press releases, quarterly reports, stock prices together with the company standings financially. This is aimed at ensuring that the company can maintain a relationship characterized with trust to th e public. Based on the fact that the company information is released in a consistent and voluntary manner, trust has been built and maintained with the stake holders.The strategy of promotion mix: A pull strategy is used by Under Armour, implying a bottom down pull of the product demand. Little assistance is required by the customers in their decision to purchase. The assumption is that the consumers already know how to use the products that they are looking for. Therefore, no assistance will be required in the decision to purchase. In relation to this strategy, substantial advertisement is used with an aim of promoting the product. In addition, the advertisements will be done through the websites and magazines.Competitive advantage Basically, the footwear and performance athletics market is characterized with rapid competition; which is inclusive of new competitors together with the competition coming from the companies that are already well established; that are seeking expansion for their production. The major competitive advantage of Under Armour over one of its major rivals; Colombia Sportswear is its large size, great potential financially together with being well enriched with resources, marketing and distribution. In addition, the strong customer recognition and operation under the economies of scale has enabled Under Armour to operate ahead of Colombia Sportswear. Besides, Under Armour has established a long term relationship with the main customers and as a result, this company has been better equipped than its competitor in inducing the preferences of the consumers through; quick adaptation to the customer needs changes, being opportunistic of the acquisitions, adoption of pricing policies that are appropriate and resources devotion to their products sale and marketing; inclusive of major advertisements, endorsement of products and media placement.PRICING STRATEGY Pricing strategy and tacticsVarious issues are usually considered in the pricing strat egy. The strategy is aimed at revenue maximization in the long run. Setting of price is done with a careful consideration of the competitors and for Under Armour, the price is mainly been maintained at the mid-range. Nike, being a more experienced competitor in the market has adopted the lower range pricing strategy through which its prices are relatively cheap in comparison to those of Under Armour and Columbia Sportswear which is also another major competitor. There is however maintenance of a price differentiation between the competitors’ products and in most cases, there are times when the prices are usually at the highest levels between the two competitors (Under Armour and Columbia Sportswear).In the process of determining the price of a product, the price adaptation by the customer is usually considered by the company because through this approach, there is enhancement of developing long term customers as well as success in the referral program (NetMBA, 2008). For competiti ve pricing establishment, cumulative quantity discount is adopted together with special discounts on shipment to encourage the customers into placing orders for more purchases. Price adaptation has also enabled Under Armour to become successful in the business growth based on the number of customers together with the profitability.Integration The process of integration for Under Armour began being non- existent based on the fact that the Plank (the founder) has pondered the company’s idea. To enhance implementation of the adopted system, the company has in the past had to integrate the employees with other firms to ensure that its projects are finished in a manner that is timely. Through the incorporation of the technology, it has been possible for the company to form integration with the sales, finance, distribution and production associates. With the company’s direction being headed for the future, there is a possibility of even more integration in the company. As the expansio n spreads to other countries, exploration is done on how distribution logistics can be enhanced in these areas. CONCLUSIONTo Under Armour, a lot of importance is not given to personal sales and public relations when it comes to the promotion mix. Although there is indication of Under Armour Representatives holding conferences, there has been a release of the future advertisement through television but not much has been announced in relation to the products of the company. In addition, the use of face to face sales by under Armour is aimed at ensuring that more customers are attracted to the products of the company, therefore making personal sales not to be a very appropriate tool. Through the incorporation of the competitive advantage as well as the competency, Under Armour has a high potential of emerging as a leader in this market. This competitive advantage can be enhanced in design, manufacturing and development of apparel that are characterized with high quality.

Sample Internship Report Reflection - 1620 Words

I am emailing you in regard to my internship. I would like to document my experience so far because I am not sure if the supervisors at the Kearney Center have my best interest at heart. I am going to have an individual supervision meeting with the supervisors on Friday 26, 2017. During the meeting, I am planning to discuss my concerns. I want to inform you of what is happening so you are not unware. The supervisors and employees are informative, helpful, resourceful, patient, and thoughtful. They have mentioned that I am doing a good job and that I learn fast. Whenever I am around, they are not extremely mean or pushy. However, there is a lot of subliminal things that I have noticed that indicates that I am unwanted. I do not†¦show more content†¦Then supervisor1 came into the office to tell supervisor2 a story. After the story was over, supervisor1 walked to the door and was finishing up something she was say, the she looked at me and said â€Å"Dumb.† Then supervisor2 and the intern said â€Å"dumb.† After her. Then she walked out of the office and started to shake her head. (This incident could be related to the story she was talking about; however, for my point of view nothing in the story was related to something being dumb since she was informing us of a car accident she had witnessed.) Majority of the week, I noticed that I was not with supervisor1 or supervisor2. Supervisor2 mentioned to me that she was sorry that the week was heck and she reinsures me that they’re not neglecting me. However, I never gave any indication that I felt neglected. Therefore, I started to pay attention to things more. I noticed that the other intern was having a lot of time seeing clients with supervisor1. Therefore, I mentioned to supervisor1 â€Å"Hey! I would like to shadow you to see your style of communicating with clients and learn more from you.† Supervisor1 said, â€Å"You’ll have your time tomorrow.† Then, that is when she mentioned â€Å"Would you like for us to make you a schedule?† I said, â€Å"to be honest, I am going with the flow this week since it’s only the beginning. I do understandShow MoreRelatedInternship Reflection Paper : Psychological Associates1712 Words   |  7 PagesInternship Reflection Paper: Psychological Associ ates During the summer of 2015, I obtained an internship at Psychological Associates. I applied for the Organizational Development Intern position during winter break of 2014. After the assessment and interview process, I was given the opportunity to expand my knowledge in the field. Psychological Associates is located in the heart of Clayton, Missouri where I immediately fell in love with the culture and atmosphere of the company. 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Professional Term Paper Writing Service - an in Depth Anaylsis on What Works and What Doesnt

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Polymer Free Essays

1. Important characteristics required for materials in Automotive Engineering Polymers have been used in the automotive industry for many decades. It is regarded as an efficient material as it is very durable and could significantly reduce production costs. We will write a custom essay sample on Polymer or any similar topic only for you Order Now However, as technology advances, new polymers are found and better alternatives are paved for the automotive industry. The vehicles we see today are very different than that of the yesteryears. This proves how far the automotive industry has advanced through technology. This eventually improved the built quality of vehicles in terms of safety, comfort, and performance. Plastics have greatly contributed to the advancement of the automotive industry. Although some may perceive that plastics yield a poorer built quality (though in some cases, it may be true), it actually is a better alternative in an engineer’s point of view. The reason why we have a contrast of opinions regarding the use of plastics is because of the type of plastics being used. Therefore, the characteristics of the material are a very important factor in achieving good built quality. The automotive industry is constantly looking for alternatives to keep the production costs low. In order to achieve that, the engineers adapted to the use of plastics on certain parts. The question was – was this a good idea? Over the years, it became evident that it really is. Hence, we see modern cars with plastic bumpers, plastic door handles, plastic mirror housing, etc. The engineers had to bear in mind that what they require is a durable and robust plastic material. They had to consider something that is able to deform upon minor collisions, and be able to return back to its original shape (reversibly deformable). The benefit of this idea is so that vehicle owners do not have to change the bumper for minor accidents. However, plastics have a limit to their reversible-deformation property. It could tolerate impacts of up to a certain degree, but beyond that, it would be a permanent deformation. But then again, it is a lot better than to repair a bumper made of metal isn’t it? Thus, the bumpers are made of materials that are able to withstand light and medium impacts. Considering the fact that plastic parts are relatively lighter than metal or wooden parts, this would improve a vehicle’s performance, which will eventually make the machine more efficient. As of today, plastic parts are known to be the most effective material that could save weight and yet be strong and durable. Cost has always been a challenge in the automotive industry. For many years, engineers have been working on alternative materials. A good example is the use of wood for certain parts like the steering. It would certainly be cheaper than steel, but come to think about the time taken to craft a circular shape out of wood, it would in the long run cost more than the latter. Thus today, we find polymers used to replace these parts because it is in fact a lot cheaper and a lot easier to build. Some car owners of the 50’s and 60’s experienced this little problem when they park their cars out in the sun. They would return to their car and grab their stainless steel door handle and â€Å"ooh!! †. Yes, it is a very good heat conductor. Very obviously, replacing a stainless steel door handle or gear knob or steering wheel with a plastic material is a brilliant idea. But the problem is whether or not it is able to withstand the heat. Many first perceived plastic products to be inferior to high temperatures. However, technology proved them wrong. We have cars today with many plastic exterior parts that are able to withstand heat for years. It is indeed very important to analyze the feasibility of the use of a different material which has not been tested before. Many considerations are taken so that the parts used are well suited for its intended purpose. Plastics have proved to be a great alternative in automotive engineering, paving a bright path towards the future. How to cite Polymer, Papers

Why Juveniles Join Gangs an Example by

Why Juveniles Join Gangs Abstract Gang membership of juveniles is the object of discussion of many concerned academicians and field workers. What drives these young members of society to resort to the allegiance and illegal activities of a gang? Through a thorough research, this paper aims to understand the different factors that contribute to youth gang membership. With these factors, it may be possible to conceptualize a feasible plan or program that will effectively prevent or lower juveniles from joining gangs. Need essay sample on "Why Juveniles Join Gangs" topic? We will write a custom essay sample specifically for you Proceed Body Gangs have been defined as a collection of individuals who have promised allegiance to one another and have named this allegiance with the purpose of elevating their status, via the formed group, through criminal activities. (Struyk, 2006) From the mere definition of a gang, it can already by ascertained that these groups are maladaptive and that any who choose to become members of such groups are in need of assistance. Over the course of history, gangs have been noted to be the cause of much of the violence occurring in certain neighborhoods. These neighborhoods are often in the lower end districts of the city the places where family income is barely above the minimum and getting by every day proves to be a struggle. Professionals involved in different sectors of society have become concerned with the growing impact these gangs have, not only on the individuals that comprise them but also on society in general. (Ramsey et al, 2003) The activities these gangs engage in are so encompassing in their scope that even those who avoid them get caught in between. Drug trafficking, gang wars and vandalizing public property are only a few examples of these activitites. The rise of juvenile participation in gangs has been the cause of much fear and unrest in many communities. The weight of having to wonder whether their children, their teenagers, and under-aged adolescents are steeped in the very same criminal activities that promise rebellious natures, violence and even death results in many efforts on the part of concerned individuals to try and prevent juvenile gang membership. It has been observed that levels of delinquency among youth skyrocket after they become gang members and decrease considerably after they exit the group. (Gordon et al, 2004) This stresses the fact that joining a gang can only increase a young individuals tendency to engage in negative and outright criminal acts. Why, however, do such young individuals join in gangs? What drives them to seek membership in such violent and shady organizations instead of other more adaptive ones? The most basic reason for individuals to participate in gangs is the fact that society has failed to provide for the basic needs of these individuals, specifically the youth. Conditions of poverty and lack of opportunities to improve their situations lead these young individuals to participate in gangs instead. Because of a feeling of want, because of the inability to access something they need, these adolescents decide to try to make their own access by joining a gang and making their own rules in a society that they feel has neglected them. In adolescents, a sense of belonging is derived from gang membership. Rejection from peers has proven to be very important in adolescents and being accepted into a setting that provides a family-like atmosphere and gives them a sense of acceptance. The status symbol of being a gang member also gives them an added sense of self-esteem. (Esbensen and Dischenes, 1998; Hixon, 1999) Most gang members are usually part of neighborhoods wherein gangs and gang violence is rampant. Becoming a member of a gang protects an individual from the violence that is fast overtaking their community. (Esbensen and Dischenes, 1998; Hixon, 1999) Gang membership is driven in part by the function of street gangs. Gangs are perceived as a source of protection in a violent world (Hixon, 1999) Having an older sibling who is a member of a gang also gives a younger individual a greater tendency to participate in gang activities. Seeing his or her older siblings experience desensitizes that younger individual from the violent activities and lifestyle that is often characteristic of gangs. Among gang members, it has been noted that males and females differ in the reasons for joining gangs. Self-esteem, for example is a good example of this. For individuals with high self-esteem, females have less inclination to join a gang but males have a higher tendency to join because of it. The factor of isolation also has different effects on individuals. Males who feel isolated will tend to shy away from gang activity whereas on females, isolation does not play a significant role in determining gang participation. Surprisingly, attachment to their mothers affected whether males would join a gang or not but did not affect females with their decision on the same matter. Also, contrary to popular belief, risk seeking behavior was found to be a good predictor of female gang membership but not of male gang membership. (Esbensen and Dischenes, 1998) Numerous studies have been conducted in the hopes of providing the groups involved in gang prevention with indicators of gang membership. Individuals who are suddenly more focused on wearing a certain color of clothing are deemed to have a higher tendency of being part of a gang. The wearing of a color that represents their gang is highly important to gang members as a means of identification to their group. The sporting of a tattoo is also common among gang members. Also, sudden increase in antisocial behavior indicates possible gang involvement. Performances in school-related activities also tend to drop for students who have involved themselves in gangs. (Struyk, 2006; Dishion et al, 2005) It is clear that many have involved themselves in the movement against youth gang membership. Gangs are not organizations for young adolescents. The lifestyle taken up by gang members is not one that these young lives should be exposed to. This paper aims to identify the definite factors that lead to gang membership in juveniles. It is hoped that understanding these factors will lead to construction of effective prevention programs and techniques. References Ramsey, A. L., Rust, J.O., & Sobel, S. M. (2003). Evaluation of the Gang Resistance and Training (GREAT) Program: a school-based prevention program. Education, 124, 297 Gordon, R.A., Lahey, B.B., Kawai, E., & Loeber, R. (2004). Antisocial behavior and youth gang membership: selection and socialization.Criminology, 42, 55-89 Struyk, R. (2006). Gangs in our schools: identifying gang indicators in our school population. The Clearing House, 80, 11-13 Esbensen, F., & Dischenes, E. (1998).A multisite examination of youth gang membership: does gender matter, Criminology, 36, 799-283 Hixon, A. L. (1999) Preventing street gang violence. American Family Physician, 59, 2121 Dishion, T. J., Nelson, S. E., & Yasui, M. (2005). Predicting early adolescent gang involvement from middle school adaptation. Journal of Clinical Child and Adolescent Psycholgoy, 34, 62-73

Greeks Essays - Trojans, Mythological Kings, Iliad, Diomedes

Greeks Essays - Trojans, Mythological Kings, Iliad, Diomedes Greeks The greeks were fascinating ye BRISEIS Captive girl originally awarded to Achilleus but taken by Agamemnon, precipitating the wrath of Achilleus. CATALOG OF SHIPS Long descriptive passage in Book II outlining all the battle contingents at Troy. CHRYSEIS Captive girl taken by Agamemnon. Apollo forces him to return her by sending a plague on the Greek forces. CHRYSES Father of Chryseis, priest of Apollo. DACTYLIC HEXAMETER The metrical form used by Homer in his epic poems, consisting of six feet of variable quantity. DANAANS One of three interchangeable terms for the Greeks (also Argives, Achaians). DARDANIANS Trojan contingent headed by Aineias. DECEPTION OF ZEUS Passage in Book XIV in which Hera seduces Zeus. DEIPHOBOS Brother of Hektor. DIOMEDES Great Greek warrior, son of Tydeus (sometimes referred to as Tydeides). Book V is often called the Diomedeia because of his powerful exploits. DOLON Trojan spy caught by Diomedes and Odysseus in Book X, which is called the Doloneia after him. EPIC CYCLE Group of poems by various authors that make up the entire story of the Trojan War. EPITHET Short descriptive term used by Homer to describe a character, frequently repeated throughout the poem. ERIS Goddess of strife. EROS Love-power governed by Aphrodite. EUPHORBOS Trojan warrior, killed by Menelaos. His death in Book XVII is described in a famous simile. EURYPYLOS Greek warrior, wounded in battle. GLAUKOS Trojan warrior, ancestral friend of Diomedes, who spares his life. HADES Ruler of the underworld, brother of Zeus and Poseidon. HEKABE Wife of Priam, mother of Hektor. HEKTOR Greatest and most beloved Trojan warrior, arch enemy of Achilleus, son of Priam and Hekabe, husband of Andromache. HELEN Beautiful woman; wife of Menelaos but mistress of Paris. The Trojan War is fought on her behalf. HELENOS Trojan warrior, brother of Hektor. HEPHAISTOS Lame god of the blacksmith's art, creator of divine armor for Achilleus. HERA Ever-scheming and powerful goddess; wife of Zeus, major defender of the Greek cause. HERMES Also called Argeiphontes, god who protects Priam. HOMERIC HYMNS Group of narrative poems sometimes attributed to Homer. ICHOR Divine substance that runs through the immortals' veins instead of blood. IDA Large mountain near Troy. IDAIOS A herald of Priam. IDOMENEUS Kretan commander, a great Greek fighter. ILION Another name for Troy, from which the Iliad gets its name. IRIS Messenger of Zeus. KALCHAS Soothsayer for the Greeks. KEBRIONES Trojan warrior killed by Patroklos, sparking a fierce battle over his body. KRETE Largest of the Greek islands, whose forces are led by Idomeneus. KRONOS One of the ancient Greek gods, overthrown by Zeus, his son. LEDA Mother of Helen, perhaps by mating with Zeus in the form of a swan. LYKAON Trojan warrior, killed by Achilleus. MACHAON Physician for the Greeks. MEDUSA The Gorgon: snake-haired creature whose severed head stared from the aegis. MEGARON Large Greek room. MELEAGROS Legendary hero whose story is used by Phoinix to persuade Achilleus to fight. MENELAOS Ruler of Sparta, brother of Agamemnon, cuckolded husband of Helen. MENOITIOS Father of Patroklos. MERIONES Greek fighter, companion of Idomeneus. MUSE One of the nine goddesses who inspire the various arts, invoked by Homer to begin the Iliad. MYKENAI Powerful Greek city, ruled by Agamemnon. MYRMIDONS Greek contingent led by Achilleus. NEREIDS Sea nymphs, companions of Thetis, daughters of Nereus. NESTOR Elder statesman of the Greeks, a great talker. ODYSSEUS Brilliant Greek warrior and counselor. His travels home from the war are the subject of Homer's epic, the Odyssey. OILEUS Father of one of the fighters called Aias. OKEANOS Primal waters surrounding the world, depicted on the divine shield of Achilleus. OLYMPOS Mountainous abode of the immortals. PANDAROS Trojan warrior who breaks the truce in Book IV. PARIS Another name for Alexandros, Trojan prince. PATROKLOS Greek commander, comrade of Achilleus, whose death causes Achilleus to reenter the war. PELEUS Father of Achilleus. PHOINIX An elder of the Greeks, old friend of Achilleus. POLYDOROS Son of Priam, killed by Achilleus. POSEIDON Fierce god of the sea and of earthquakes, brother of Zeus and Hades, defender of the Greeks. POULYDAMAS Trojan warrior and friend of Hektor. PRIAM King of Troy, father of Hektor and many others. PYLOS Greek city, domain of Nestor. RHAPSODE Ancient Greek singer who recited epics. RHESOS Trojan ally, killed by Diomedes; possessor of great horses. SARPEDON Son of Zeus, a Trojan fighter whose death almost causes Zeus to intervene. SKAIAN GATES Landmark gates before the walls of Troy. SKAMANDROS River that crosses

Hierakonpolis (Egypt) - Largest Predynastic Community in Egypt

Hierakonpolis (Egypt) - Largest Predynastic Community in Egypt Hierakonpolis (City of the Hawk and known anciently as Nekhen) is a large predynastic and later town site located 113 kilometers (70 miles) north of Aswan on a 1.5 km (.9 mi) stretch of the west bank of the Nile river in Upper Egypt. It is the largest pre- and proto-dynastic Egyptian site discovered to date. Hierakonpolis was first occupied at least as long ago as the Badarian period beginning about 4000 BC. The predynastic part of the site includes cemeteries, domestic areas, industrial zones and a ceremonial center, called prosaically HK29A. The city contained multiple complex settlements, with dwellings, temples, and cemeteries. Most of the Predynastic occupation of the site dates between about 3800 and 2890 BC, during the periods known as the Naqada I-III and the first dynasty of Old Kingdom Egypt. It reached its maximum size and importance during Naqada II (Naqada is sometimes spelled Nagada). Predynastic Chronology Terminal Predynastic (Naqada III or Proto-Dynastic) (ca 3300-3050 BC)Late Predynastic (Naqada II or Gerzean) (ca 3650-3300 BC)Middle Predynastic (Naqada I or Amratian) (ca 3900-3650 BC)Early Predynastic (Badarian) (ca 5000-3900 BC) Buildings at Hierakonpolis Perhaps the most famous building in Hierakonpolis is an elaborate Gerzean period tomb (3500-3200 BC), called the Painted Tomb. This tomb was cut into the ground, lined with adobe mud brick and its walls were then elaborately paintedit represents the earliest example of painted walls known to date in Egypt. On the tomb walls were painted images of Mesopotamian reed boats, attesting to Predynastic contacts with the eastern Mediterranean. The Painted Tomb likely represents the burial place of a proto-pharaoh. The more typical residential structures at Hierakonpolis are partly intact mudbrick-constructed pottery kilns and post/wattle-construction houses. One particular rectangular Amratian house excavated in the 1970s was built of posts with wattle and daub walls. This dwelling was small and semi-subterranean, measuring roughly 4x3.5 m (13x11.5 ft). Ritual Structure HK29A Discovered in the 1985-1989 excavations by Michael Hoffman, HK29A is a complex of rooms surrounding an oval open space, believed to represent a predynastic ceremonial center. This set of structures was renovated at least three times over its uselife during the Naqada II period. The central courtyard measures 45x13 m (148x43 ft) and was surrounded by a fence of substantial wooden posts, which was later augmented or replaced by mud-brick walls. A pillared hall and a tremendous number of animal bone suggests to researchers that feasting took place here; the associated refuse pits include evidence of a flint workshop and nearly 70,000 potsherds. Animals The wild animals found in and around HK29A include moslluscs, fish, reptiles (crocodile and turtle), birds, Dorcas gazelle, hare, small bovids (sheep, ibex and dama gazelle), hartebeest and aurochs, hippotamus, dogs and jackals. Domestic animals include cattle, sheep and goats, pigs, and donkeys. While ceremonial feasting almost certainly did occur within the halls of KH29A, Linseele et al. (2009) argue that the presence of large, dangerous and rare animals suggests a ritual or ceremonial presence as well. Additionally, healed fractures on some of the wild animal bone indicate they were held in captivity for a prolonged period after their capture. Cemetery at Locality 6 The Pre-dynastic cemetery at Locality 6 in Hierakonpolis contains not just Egyptians but a wide variety of animal burials, including wild anubis baboon, elephant, hartebeest, jungle cat (Felis chaus), wild donkey, leopard, crocodile, hippopotamus, auroch and ostrich, as well as domesticated donkey, sheep, goat, cattle, and cat. Many of the animal graves are near to or within larger tombs of the human elite of the early Naqada II period. Some were buried deliberately and carefully in their own graves either singly or groups of the same species. Single or multiple animal graves are found within the cemetery itself, but others are near architectural features of the cemetery, such as enclosure walls and funerary temples. More rarely, they are buried within a human tomb. Some of the other cemeteries at Hierakonpolis were used for burying elite personages between the Amratian through Protodynastic periods, a consistent use of almost 700 years. By about 2050 BC, during Egypts Middle Kingdom, a small community of Nubians (called C-Group culture in the archaeological literature) were residing at Hierakonpolis, and their descendants live there today. A C-Group cemetery at Locality HK27C is the northernmost physical presence of Nubian culture identified in Egypt to date. Excavated in the early 21st century, the cemetery has at least 60 known tombs, including a few mummified individuals, within an area measuring 40x25 m (130x82 ft). The cemetery shows distinctive architectural features of Nubian society: a stone or brick-ring around the burial shaft; the placement of of Egyptian and hand-made Nubian pottery above ground; and remnants of traditional Nubian dress, including jewelry, hairstyles, and fine colored and perforated leather garments. Nubian Cemetery The Nubians were enemies of the Middle Kingdom elite Egyptian power source: one of the puzzles is why they were living in the city of their enemy. Few signs of interpersonal violence are evident on the skeletons. Further, the Nubians were as well fed and healthy as the Egyptians living at Hierakonpolis, in fact both males and females were more physically fit than the Egyptians. Dental data supports this group as being from Nubia, although their material culture, like that of their home country, became Egyptianized over time. The HK27C cemetery was used between the early 11th Dynasty through the early 13th, with the most burials dated to the early 12th Dynasty, C-Group phases Ib-IIa. The cemetery is to the northwest of the rock-cut elite Egyptian burials. Hierakonpolis and Archaeology Hierakonpolis was first excavated in the 1970s and 1980s by the American Museum of Natural History and Vassar College under the direction of Walter Fairservis. An international team led by Renee Friedman has been working at the site, detailed in  Archaeology  magazines  Interactive Dig. The famous  Narmer palette  was found in the foundation of an ancient temple at Hierakonpolis, and is thought to have been a dedicatory offering. A life-sized hollow copper statue of Pepi I, the last ruler of the 6th Dynasty  Old Kingdom, was discovered buried beneath the floor of a chapel (Illustrated in the photo). Sources By all means, see the  Hierakonpolis project site  for detailed information about ongoing studies at the site. This article is part of the guide to the  Egyptian Predynastic period. Friedman R. 2009.  Hierakonpolis Locality HK29A: The Predynastic Ceremonial Center Revisited.  Journal of the American Research Center in Egypt  45:79-103. Friedman R, Judd M, and Irish JD. 2007. The Nubian cemetery at Hierarkonpolis, Egypt. Results of the 2007 Season.  Sudan Nubia: The Sudan Archaeological Research Society  11:57-72. Hoffman MA. 1980.  A Rectangular Amratian House from Hierakonpolis and Its Significance for Predynastic Research.  Journal of Near Eastern Studies  39(2):119-137. Irish JD, and Friedman R. 2010.  Dental affinities of the C-group inhabitants of Hierakonpolis, Egypt: Nubian, Egyptian, or both?  HOMO - Journal of Comparative Human Biology  61(2):81-101. Linseele V, Van Neer W, and Friedman R. 2009.  Special Animals from a Special Place? The Fauna from HK29A at Predynastic Hierakonpolis.  Journal of the American Research Center in Egypt  45:105-136. Marinova E, Ryan P, Van Neer W, and Friedman R. 2013.  Animal dung from arid environments and archaeobotanical methodologies for its analysis: An example from animal burials of the Predynastic elite cemetery HK6 at Hierakonpolis, Egypt.  Environmental Archaeology  18(1):58-71. Van Neer W, Linseele V, Friedman R, and De Cupere B. 2014.  More evidence for cat taming at the Predynastic elite cemetery of Hierakonpolis (Upper Egypt).  Journal of Archaeological Science 45:103-111. Van Neer W, Udrescu M, Linseele V, De Cupere B, and Friedman R. in press.  Traumatism in the Wild Animals Kept and Offered at Predynastic Hierakonpolis, Upper Egypt.  International Journal of Osteoarchaeology.

Republicans stand on Stem Cell Vindication Essay

Republicans stand on Stem Cell Vindication - Essay Example Earlier the leaders could easily maintain a fake impression with the people. But with today’s media and online facilities, thee public is more than aware and are able to know the in depth truth and hence there is less chance of making false pretences. Nowadays, Democrats have to prove – â€Å"Government by the People† and republicans â€Å"Government based on laws†. Peoples choice of democrats or the republicans changes instantly with various issues. A human mind is fast changing and a real leader needs to maintain a homeostasis of the things he does to maintain his stance in the minds of people. That is why politics is a tough job. No democrat can be convinced of republican thoughts or vice versa as Laurence J.Peter says - â€Å"A Man convinced against his will is of the same opinion still† – A leader still can’t be so sure of his republican/ democratic ideology can surely fulfill people’s wishes. He does it solely on the hope though he would have a bit of confidence too, as Martin Luther said, â€Å"everything that is done in the world is done by hope† Maybe someone be a democratic or republican, it is his ideology which makes him win and rule over. But still a democrat runs on the ideal of government by the people, of the people and for the people. So he amends laws, bends rules for the people, whereas a republican has laws, human laws as his ideals which are on a global perspective common to all humans. A democrat may bend rules in his country for his people’s sake, but a republican has human ethics as a background of his ideals. So republican is more global in his thought and leads the country to a more civilized environment. Definitely not, a better and good democrat can bring up a better environment with his ideals too. This marks the success of a leader, may be a democrat or a republican.

Leadership Essay Example | Topics and Well Written Essays - 500 words - 23

Leadership - Essay Example Employee two can be suggested to hold some degree of coercive power. Since employee 2 is the only person who has the knowledge and expertise in drafting financial statements, he is in a position to exert some form of coercive influence. This is because such attributes are highly important for the company. It can be witnessed from the scenario that he has negotiated more leniency from his managers to work a much compressed week than others. Reward Power – this power base rests on the idea of getting rewarded for work performed. Employee 1 seems to be completely in the influence of reward power. He seems really dedicated in his work, comes in on weekends and sits late having the impression that in doing so he will be awarded bonuses and his long deserving holidays. Reward power is completely opposite of coercive power and is persuading an individual to fulfill the wishes of his superiors to get rewarded in return. Legitimate Power – This is a much broader term used in the context of power. Legitimacy of power is dependent on an individual’s structural position in an organization. Again in relation to the scenario, such power does not rest with any of the three employees. Such power can only be recognized with individuals holding positions such as CEO or President of a Bank or a Captain in Army. In context of the scenario none of the 3 concerned employees seem to command a legitimate power. In case of employee 2 and 3, legitimacy of power does not exists at all. Because neither have any position in the company which would create their legitimate power over others. Employee 1 has over 12 years of working experience, but has not reached a structural position to create his own legitimate power base. Apart from the three employees discussed above, there are two departmental managers mentioned in the case, who might be able to implement some sort of

Silicon Solar Cell Grid And Bus Bar Design Engineering Essay

Silicon Solar Cell Grid And Bus Bar Design Engineering Essay In this paper, we shall be designing and explaining the process for fabricating the top grid and busbar electrodes for a crystalline silicon solar cell using commercial processing techniques, such as screen-printing. The solar cell must be kept at a minimum of 20.8% conversion efficiency and we must keep our power losses under 8% using commercially available technology and inks. INTRODUCTION Solar cell technology is a rapidly growing form of power generation. There are new and improved processes being developed and understood all the time. In this paper, we will introduce, design, and calculate the properties and a process of fabricating a crystalline silicon solar cell. A solar cell is an electronic device that converts sunlight into electricity, using what is known as the photovoltaic effect. The photovoltaic effect is the basic physical process in which a PV cell converts sunlight into energy. The sunlight, containing photons, strikes the PV cell and are either reflected or absorbed. When the PV cell absorbs a photon with an adequate energy level, an electron is excited to the conduction band, which produces a hole in the valence band. Once the electron-hole pair is formed, the built-in electric field separates the electron from the hole and then the two charges can contribute to current flow in the PV cell. Once this hole is formed a built-in electric field is needed to drive the current to an external load, assuming one is connected. The built in electric field is a property of the PV cell consisting of an n-type (negative) and a p-type (positive) semiconductor formed together. When these two materials, normally positively or negatively doped silicon, are together, they create a pathway for excess electrons in the n-type material to flow to the p-type material. This causes the holes to flow into the n-type material from the p-type material. Through this process of electron and hole flow, the electric field is created and needed to force the electrons to jump to the surface in order to become available for use in the electrical circuit as shown below in figure 1. [1] With light, charge imbalance, generates voltage across terminals No voltage across diode, No Current Load connected, Current flows Figure 1: Different stages of PV cell [2]. Problem: Our job was to design grids and busbars, outline a fabrication process for putting down the grids and busbars on top of the crystalline silicon solar cell using commercial printing inks for making ohmic contacts, and describe the commercial processing techniques we are using, such as screen-printing. Our initial constraints are that the silicon solar cell is a square such that its dimensions are 10cm by 10cm. Also, the cell is such that, when there are no resistive or grid-shadowing losses, it produces a current density of 40 mA/cm2. The cell also produces a voltage of 0.65 V, a fill factor of 80% and an energy conversion efficiency of 20.8%. We are assuming that the sheet resistance of the p layer is 100 ohms/square. We also must calculate the shadowing loss due to the blocked sunlight from the grids and the busbar on the solar cell. In addition to those losses, we must take into account the resistive losses in the top junction layer with the cells sheet resistance, grids and busbar s. While fabricating this solar cell, the losses are to be minimized such that the sum is to be less than 8%. MATHEMATICAL DERIVATIONS In this section the mathematical equations for calculating various losses in the solar cell will be derived. Below in table 1 is the design parameters and constraints given for this solar cell. Parameters given in the design project specifications Parameter Value Description Light-generated current density Open-circuit voltage Fill factor Energy conversion efficiency Sheet resistance of the p-layer Area of the solar cell Table 1: Design parameters for solar cell Using the parameters given above, the optical power incident on the solar cell is given by manipulating the equation into the form which gives . The power generated by the cell is given by . The voltage at the maximum power point Vm is determined by using the following equation: [2]. Using this value of Vm, the current at the maximum power point Im was then determined with the following equation: The losses in the solar cell are caused by resistance in the bus bar, resistance in the fingers, resistance in the base and emitter layers, and shadowing by the bus bar and fingers. The resistivity per square of the ink used in this cell is measured at 25 µm thick [5]. The resistivity of the ink is then calculated by . A MATLAB program was written to help determine the optimum spacing between the fingers of the solar cell. The code that was written can be seen in the back of this paper located in the appendix. The graph generated by the program is in figure 2. C:UsersGenDocumentsEE 332Final ProjectFinger Spacing Chart.png Figure 2: Total Power Loss versus Finger Spacing. From the graph we determined the optimal spacing between fingers to be 2.5mm. The power lost in each finger is given by where Lf is the length of the finger, Sf is the spacing between fingers, à Ã‚ f is the resistivity of the finger, wf is the width of the finger, and df is the height of the finger. A summary of the design parameters used here are shown in Table 2. Once the power lost in each finger is known, the total resistive losses in the fingers can be calculated by multiplying by the number of fingers . The power loss in the bus bar is calculated by where Lb is the length of the bus bar, à Ã‚ b is the resistivity of the bus bar, wb is the width of the bus bar, and db is the height of the bus bar. The power loss in the emitter of the solar cell is calculated by where à Ã‚ em is the resistance per square of the emitter. There are losses due to shadowing of the solar cell caused by the fingers and bus bar blocking light. The shadowing losses is calculated by where Nb is the number of bus bars. The total power losses in the solar cell is then calculated by . We can then determine the percentage of power losses to be which is below the 8% loss specified for this design project. CELL FABRICATION TECHNOLOGIES Cell Fabrication: When it comes to fabrication techniques of solar cells there are a few techniques to pick from. These choices mainly consist of screen printed solar cells, buried contact solar cells, high efficiency solar cells, and rear contact solar cells. For the purpose of this paper the method of choice that will be used is screen printing. The screen printing process can be a cheaper process and is often comprised of fewer steps than other methods. Screen printing has been around for quite some time, though originally designed for printing graphics, advertisements, flyers, etc.; one of these screen printing machines can be seen in figure 2. http://www.phoseon.com/img/Screen_Print_iStock_000008690558XSmall.jpg Figure 2: One of the arms of a machine that holds a screen, squeegee, and ink. [3] As far as the physical screen printing portion of semiconducting devices or in our case a solar cell it is a pretty simple idea. A screen is created in the form of a negative just as film in a camera. Certain areas of the screen allow ink to pass through and others do not. This screen can be made of different materials such as silk, metal, plastics. The screen is used to hold the ink that will be transferred to the target object, in this particular scenario a wafer of crystalline silicon or c-Si. Saw damage etch: After the blocks of silicon are cut into wafers, roughly .5mm thick, the saw leaves behind a residue that was used as a coolant during the cutting process. [2] The wafers get loaded into cassettes so that they can be cleaned as show in figure 3. The wafers are then cleaned in a hot sodium hydroxide bath to remove the contamination left behind. This process removes the first 10 micrometers of silicon which was damaged during the cutting process. Once this has taken place the silicon is then placed into another, more diluted, sodium hydroxide bath which has been mixed with isopropanol as a wetting agent to etch the surface of the silicon wafers. This process gives a very uniform etch rate when c-Si wafers are used as the primary substrate. http://www.pveducation.org/sites/default/files/PVCDROM/Manufacturing/Images/MVC-420F.JPG Figure 3: Multicrystalline silicon wafers in cassettes are ready to be cleaned [2]. Junction formation by doping: The wafers have now been cleaned and are ready to be doped. This process will create an n-type layer on the c-Si. This n-type layer is created by applying a phosphorus coating to the silicon and then firing the wafers. The wafers are in what is called a diffusion coating furnace where the layer of phosphorus is deposited on to the wafers. The wafers are then moved to a different furnace where they are fired at a temperature roughly 800-1000 degrees Celsius. The firing process incorporates the phosphorus layer into the outer surface of the silicon wafer. Edge isolation: Edge isolation is a process in which the newly doped silicon wafers have the front and back sides isolated from each other. This is done by first stacking the wafers together and then loading them in to a plasma etching system. In this system the sides of the wafers will be plasma etched by using CF4 and O2. This process will remove the phosphorus dopant from the sides of the wafers thus separating the two n-type surfaces encompassing the silicon. Anti-reflection coating: One more step is needed before the wafers can begin the screen printing process and this is the application of an anti-reflection coating. This is a very important step because it is this coating that helps to reduce the amount of reflected photons, which in turn helps increase the efficiency of the solar cell.[4] For this step silicon nitride is used via a process called chemical vapor deposition process or CVD. During this process the chemicals are fed into the deposition chamber and they break down and adhere to the wafer. The actual chemical process for this is 3SiH4 + 4NH3 -> Si3N4 + 12H2. [2] Screen printing the rear contact: Now that the wafers have been doped, the front and back have been isolated from each other, and they have been coated with an anti-reflection coating they are now ready to receive the rear contacts. This is done through the screen printing process discussed earlier on in this paper. A screen carrying a metal paste is lowered over the top of the solar cell and then a squeegee pushes the paste through holes, transferring it to the cell in the desired pattern, this can be seen below in figure 4. This process is usually repeated twice for both the front and back sides of the solar cell, each of which both distributing different patterns to the solar cell. The first usually deposits an aluminum mask across the back of the cell to create the back surface field. [2] Figure 4: Squeegee pushing metallic ink across a screen. [2] The cell is then dried in an oven to remove all of the organic solvents and binders before the next screen takes place. The second screen on the back of the solar cell deposits a silver paste which is used for the contacts on the solar cell. After performing the second screen print on the back of the solar cell it is then placed in to an oven and fired at a higher temperature. During this process the metal and wafer are heated to a high enough temperature to destroy the n-layer allowing the metals printed on the cell to become in contact with the p-type silicon itself. Screen printing the front contact: Now that we have printed the back side of the solar cell it gets flipped over for the printing of the conductive fingers and the main busbars. This is the exact same process as explained earlier when printing the rear side of the solar cell except for the fact that the screens will have different designs to create the buss bar and finger system as mentioned. For the purpose of this paper we will be using a DuPont Solamet PV412 ink. The properties of this ink can be seen below in figure 5. Figure 5: Specification sheet for DuPont Solamet PV412 ink. [5] In between these two steps the wafers will be put into a drier around 200 degrees Celsius to dry the ink as said before on the back side. Once the second screen is transferred the wafer will again go back into an oven to fire the chosen metal paste into the silicon. A finished image of the front of a solar cell is shown in figure 6. http://www.ecn.nl/typo3temp/pics/db94f2dc2b.png Figure 6: Front of a finished solar cell [6] TECHNOLOGIES CHOSEN FOR THIS APPLICATION Why screen printing is used: Screen printing technology, where a metal-containing conductive paste is forced through the openings of a screen onto a wafer to form the circuits or contacts, is one of the best established and one of the most mature forms of solar cell fabrication technology. [7] First developed in the 1970s, screen-printing is currently the dominant form of fabrication of photovoltaic modules. [2] While screen printing does reduce the efficiency of a solar cell by 3.5-4% when comparing it to the best and more expensive methods, however, there are advantages to this fabrication method. [6] Some of the key advantages are the technologys simplicity in fabricating the solar cell, its cost-effectiveness and its ease of control. Why silicon is used: Currently, crystalline silicon is the dominant material used in the photovoltaic market, even though silicon does not have optimum material parameters. Specifically, its band gap is a little too low for an optimum solar cell and it has a low absorption coefficient. Due to silicons abundance and its prominence in the manufacturing industry, silicon still makes it difficult for other materials to compete in this market. [8] Why silver is used: Many factors come into play when deciding the material to be used in the solar cell. Some factors include the materials efficiency, its conductivity, its adhesion strength, as well as its cost effectiveness. Silver, being a great conductor of electricity, is used in the contact points. A well-formulated silver paste could have almost 50% higher conductivity compared to other pastes. [9] Silver also has great adhesion strength that meets the general costumer requirements. FINAL FABRICATION PROCESS DESCRIPTION Table 2 is a summary of the final design parameters for this solar cell. Table 2: Final Design Parameters Parameter Value Description Voltage at maximum power output Current density at max power output Maximum power output without losses Resistance per square of the emitter [10] Resistance per square of the ink [5] Resistivity of the ink Spacing between fingers Width of the fingers Height of the fingers Length of the fingers 80 Number of fingers Length of the bus bar Width of the bus bar Table 3 is a summary of the calculated losses of the solar cell associated with the grid and bus bars. Table 3: Calculated Power Losses Power losses due to shadowing Power losses in the emitter Power losses in the fingers Power losses in the bus bar Total power losses Percentage power losses The Final Fabrication After all of the multiple steps of screen printing are completed and the wafers have been fired at the appropriate temperatures for the correct amount of time, the solar cells are complete. Keep in mind that the stages of manufacturing where the wafers are fired must be done correctly to get the desired solar cell. If the temperature is to high this will cause the metals to melt together and make contact with others causing possible short circuit or giving the wafer improper properties. After this process is successfully completed, the cells can then have leads soldered to the back sides of them. This completes production of the physical solar cell and just leaves the process of soldering leads to the back side of the wafers which will allow the cells to be wired in series to achieve the desired output voltage. In conclusion the initial parameters included a minimum of 20.8% conversion efficiency and the power loss was to be kept under 8% by using commercially available inks and technology. We were able to achieve a conversion efficiency of 20.8% and we were able to reduce our power lost to 4.64% by screen printing our c-Si solar cells and also reducing the width while increasing the height of the fingers and busbars. REFERENCES [1] Reprinted from U.S. Department of Energy Photovoltaics Program. [Online]. Available: http://inventors.about.com/library/inventors/blsolar3.htm [Nov. 15, 2012] [2] Christiana Honsberg, Stuart Bowden. Photovoltaic Education Network [Online]. Available: http://www.pveducation.org/ [Nov. 1, 2012] . [3] Phoseon Technology Screen Printing. [Online]. Available: http://www.phoseon.com/applications/screen-printing.htm [Nov. 4, 2012] [4] Daniel Nilsen Wright. (2008, Jan, 16) Anti-reflection coatings for silicon solar cells [Online]. Available: http://www.sintef.no/uploadpages/24509/Daniel%20N%20Wright.pdf [Nov 3, 2012] [5] DuPont Solamet PV412 photovoltaic metallization [Online]. Available: http://www2.dupont.com/MCM/en_US/assets/downloads/prodinfo/Solamet_PV412.pdf [6] Jaap Hoornstra. Better printing delivers more solar power. ECN (Sep. 2010). [Online]. Available: http://www.ecn.nl/nl/nieuws/newsletter-en/2010/september-2010/two-stage- screen-printing-improves-solar-cell/ [Nov. 6, 2012] [7] Applied Materials. (April 2011). Screen Printing For Crystalline Silicon Solar Cells. [Online]. Available: http://www.appliedmaterials.com/sites/default/files/ [Nov. 15, 2012] [8] Jessika Toothman and Scott Aldous. How Solar Cells Work. [Online]. Availabe: http://science.howstuffworks.com/environmental/energy/solar-cell2.htm [Nov. 15, 2012] [9] Dr. Weiming Zhang. How Silver Paste Can Improve Silicon Solar Cell Performance/Cost Ratio. [Online]. Available: http://pvsilverpaste.com/media/webmedia_local/media/whitepapers/HowSilverPasteCanI mproveYourPerformance.pdf [Nov. 15, 2012] [10] Yelundur, V.; Nakayashiki, K.; Hilali, M.; Rohatgi, A.; , Implentation of a homogeneous high-sheet-resistance emitter in multicrystalline silicon solar cells, Photovoltaic Specialists Conference, 2005. Conference Record of the Thirty-first IEEE , vol., no., pp. 959- 962, 3-7 Jan. 2005 URL: http://ieeexplore.ieee.org/stamp/stamp.jsp?tp=arnumber=1488291 isnumber=31426

Qantas strategies Analysis Essay

EXECUTIVE SUMMARY The report has discussesd and appliesd theoretical concepts and principles of strategic management into analyzing the environment context where to Qantas Airways Limited operates. It shows that, Qantas has a long history and sustainable development but needs to evolve in the global world. ization context, the company has to continue to participate in international activities to grab development opportunities. Besides that, the increasing competitive also challenges the corporation. In order to be successful and take competitive advantages, strategy is the key element for every enterprise including Qantas. By researching and applying strategy analysis theoretical into Qantas case study, its current strategies are outlined and reviewed and some others are suggested. It approves the roles of strategies in create competitive advantages through cost leadership, differentiation  and focusing. 1.0. INTRODUCTION 1.1 Background In the globalized and integrated world economy, enterprises have spread their operations into other countries and become multinational corporations. Qantas Airways Limited is the Australia’s oldest and largest airline also takes part in international activities very early since 1935. The international operations create for the group a great opportunity to expand and grow but also challenge Qantas Airways with inherent risks and competitions in international market. In order to sustainably develop and remain the largest airways not only in Australia but also in the world, the Group should implement strategies to create comparative advantaged. 1.2 Aims – To analyse the company’s information; – To analyse the internal and external context where the corporation operating; – To analyse the resources and capacities of Qantas Airways Limited; – To analyse and discuss strategies the corporation using and recommendation to improve them. Scope Data and information are mainly collected from CQU online module, databases, academic articles, the corporation’s website and textbooks. The report is based on the operations of Qantas Airways in five recently years and focus on two recent years. 2.0. INTERNAL ANALYSIS 2.1. Qantas Airways Limited Qantas is Australia’s largest airline and the second oldest airline in the world carrying billions passengers in more than 20 countries such as Australia, Asia, North and South America, New Zealand, Africa and Europe. Qantas Group is one of the strongest brands in Australia. The Group’s main operation is the transportation of customers in two complementary airline brands – Qantas and Jetstar (low cost carrier). The Group’s broad portfolio of subsidiary businesses ranges from Qantas Freight Enterprises to Qantas Frequent Flyer. Qantas has strong network all over the world. Founding member of oneworld alliance, until now Qantas has 27 bilateral partners extending the network and offer passengers a global network. ïÆ' ¼ In 2012, Qantas carries a 44.6% shares of the Australian domestic market and 18% of all passengers travelling in and out of Australia while the respective market segments for Jetstar are 20,7% and 8%. The chart below compares the top 10 inter national airlines. Figure 1: Top 10 international airlines in Australia (Source: ANNA- Airlines Network News and Analysis, 2010)   2.2. Resources and capabilities – Tangible resources: Establisheding in 1920, Qantas Group has grown gradually and remain one of the largest and strongest in Australian airways industry. During the last 5 recently years, Qantas has steadily expanded its operations by increasing number of aircrafts, passengers, employees and destinations all over the world. Its development can be demonstrated as data below: Figure 2: Qantas’s resources from 2008-2012 (Adopted from Qantas data book 2012, see Appendix) Qantas’s total asset increased from $19.7 billion in 2008 to $21.1 billion in 2012. More than half of its assets are from property, plant and equipment which book value at $14.13m at the end of FY2012. Intangible assets values at $610,000. ïÆ' ¼ At the end of FY2012, the corporation had a cash balance of $3.4 billion, and 308 aircrafts from three main suppliers Airbus, Boeing and Bombardiers. The Group has 12 Airbus A380, 30 Airbus A330, 60 Boeing B737, 36 Boeing B747 and 46 Bombardiers.   Ã¢â‚¬â€œ Intangible resources: Qantas has a strong reputation for long history with a huge number of customers, larger segment in the Australian market. Qantas is the world’s second oldest airline and since its inception, Qantas has remained one of the largest and strongest brands in Australia. Qantas Frequent Flyer has grown steadily growth, more than 750,000 new members joining the frequent program during 2012. And increase the total member to 8.6 million. (Qantas data book 2012). Many Australians regard Qantas Airways Limited as a national icon and pride of Australia. ïÆ' ¼ Another intangible resource of Qantas is its networks with large corporations. Qantas started the Oneworld Alliance with American Airlines, British Airways, Canadian Airlines and Cathay Pacific in 1998, and with Finnair and Iberia one year later. Oneworld is an arrangement among airlines to share departure lounges, frequent flyer points and joint booking of flights for travellers to go wherever they want. (Dallas, H 2010). Qantas fre quent Flyer has partnerships with many large corporations in and outside Australia, such as Optus, Woolworths, Caltex, Safaris, etc.   2.3. Performance analysis According to Mail Business Staff 2012, Qantas Airways reported $204 million annual loss in FY2012, the first loss since 17 year period. It was impacted  from the increasing fuel prices, intense competition, industrial disputes and its struggling international division and a series of strikes that temporarily grounded its fleet. By analyzing data from the corporation’s annual report, profitability index can be calculated as shown bellowed: Figure 3: Qantas Airways ratio analysis (Adopted from Qantas data book 2012) As can be seen, the Qantas performs ineffectively in recently. Its turnover, profit and ROA, ROE have reduced considerably particularly a loss of $244 million in 2012. ïÆ' ¼ However, the group still has strong financial capability. Its debt/equity ratio slightly increased but can be acceptable and its create leverage to encourage managers improve the corporation’s performance. Qantas has quick ratio around 0.5, that help Group has ability to pay current debt. Besides that, the current ratios were less than 1 and continuously decreased. It faces the Group to risk of liquidity that means Qantas may not have enough resources to pay its debts over the next 12 months in case of liquidity. ïÆ' ¼ According to Grant, 2013 the goal of a firm is value maximization that means maximizing the shareholders’ wealth. It was measures via the share’s price and profitability. The corporation recorded an decline in share’s price and market capitalization from 2009 to 2012 a fter a bounce in 2008 to reach the highest price of $6.0 per share. The earnings per share dropped significantly and in 2012 and the shareholders received no dividend due to the loss of $244m.   The changing in Qantas’s share price is illustrated as below: Figure 4: Qantas Share price from 2008-2012 (Source: Qantas data book 2012, p.33) Researches show that, loss is result of high fuel price and changing in foreign currency exchanges as well as competition with other low cost airlines in international activities (O’Sullivan, M 2012). The researchers require Qantas implement strategies to hedge fuel cost and manage foreign exchange risks to increase its competitive advantages.   2.3. Genertic strategy and connection to the internal value chain Qantas Airways aim at maintaining its position as the leading Australian domestic carrier and one of the world’s premier sustainable long-haul airlines through two dual  airline brands, Qantas and Jetstar that endeavour at two different strategies. While Jetstar focus on low cost Airline, Qantas aims to provide safety, highest quality services and more â€Å"Ausiee† airline. It seek to deliver sustainable, long term returns to the shareholders. The Qantas Group strategic priorities are illustrated below. Figure 5: Qantas strategic priorities (Source: Qantas data book 2012, p.5) Qantas’s strategies have connection to the firm’s internal value chain. According to Grant 2013, a value chain analysis describes a sequential chain of the main activities that the firm undertakes. Michael Porter’s Value Chain has been used as a tool to analyse competitive advantages. It is divided to two parts, primary activities and support activities. First of all, primary activities include five main activities which are Inbound logistics, Operations, Outbound logistics, Marketing and sales and Customer service (Grant, 2013). Inbound logistics is a part of the ‘supply chain’ and involve distribution. Inbound logistics’ activities describe the receiving and storing of materials (Porter, 1985). Qantas has three major jet suppliers which are Airbus, Boeing and Bombardier. Each supplier has different competitive advantage with others. For example, Airbus has A380 that is larger, longer and can deliver more passengers than others while Boeing h as B787 that is lighter, smaller and faster than others. In addition, Qantas also has others suppliers who provide products related to oil, gas and food. Operations are activities to transfer inputs into the final product (Porter, 1985). The operation of Qantas group includes airports, catering, engineering, flight operations, operations planning, control and aviation services (Qantas Factfile, 2010). For example, Qantas aviation services are applied through several processes such as customers can book ticket through travel agent or booking online, check-in online, and baggage claim. Outbound logistics is the process related to collect, store and distribute the final products to customers (Porter, 1985). The general activity of airline industry is transportation goods and services from one area to others all over the world. Therefore, most of airlines implement their transactions though travel agent and online and Qantas is not an exception. By using these ways, Qantas achieves the most cost effective,  while satisfying customers. Marketing and sales are activities to provide the places which customers can buy the products (Porter, 1985). In order to advertise product, Qantas has created many media advertisements on television, radio, newspapers, posters in travel agents and billboards. Qantas announced $44 million for advertising campaign with Tourism Australia in 2010 (Qantas, annual report 2010). For example, Qantas used Boeing 747 aircraft to paint the words ‘Come play’ in Frequently Flyer program and Sponsorship Football Federation Australia (World football insider, 2010). However, Qantas is trying to use more direct marketing than blanket advertising because blanket advertising is more expensive and less targeted especially to corporations than direct marketing. Moreover, Qantas also uses global marketing strategies which are standardization, customization and global branding. Through these marketing, Qantas has implemented successful strategies to ensure its reputation for high quality good s and services. In addition, Qantas also has sales promotions in particularly periods. An example of this is Qantas launched a two – for one ticket sale, it means that a second passenger is allowed to fly for the cost of taxes and charges. Another is that Qantas first launched to issue 100,000 tickets at $49. ïÆ' ¼ Secondly, Support activities consist of Firm infrastructure, Human resources (HR) management, Technology and Procurement (Grant, 2013). Support activities can help primary activities to work more effectively. Firm infrastructure relates to structure of the industry. Qantas’s infrastructure includes functional departments such as accounting department, financial department, marketing department, customer service department or engineering department. Qantas’s HR strategy focuses to ensure a flexible, adaptable and safer workforce, improve labour unit costs and productivity, develop management and leadership capabilities as one of the largest employers in Australia, approximately 37,000 people (Qantas, 2012). Qantas’s HR concentrates on four areas: corporate, business segments, shared services, and learning and development. Each area has own responsibilities to help deliver the human resource strategy. Besides that, Qantas group is also known as the Australia’s largest aviation trainer. There are many training courses to help the Qantas employees to improve their knowledge and skills. For example, in 2011/2012, Qantas invested $65 million in training approximately 2,300 pilots (Qantas, annual report 2012). Furthermore, in the  past four years, 122 young people graduated through the Qantas program. Their training enables them to experience with various aspects of airline management and they may provide the next generation of aviation executives. ïÆ' ¼ Regarding technology development, technology has an important role in supporting Qantas business to deliver enhanced value. Technology development of Qantas focuses on main five areas which are project and program management, business system analysis, testing and quality assurance, services and relationship management, and architecture (Qantas, 2012). Qantas is also investing in new technology for customers; Qantas is the fir st airline to offer iPads as an option entertainment for passengers to access to the latest entertainment. These activities can support for main purposes to enhance the quality and create reputation for Qantas group. ïÆ' ¼ The purpose of Qantas’s procurement is maximizing the shareholders’ value from all supplier relationships (Qantas, annual report 2012). This is implemented through a chain process such as disciplined, systematic and ongoing process. All procurement activities are ensured through Qantas’ procurement policy. One of the important procurement activities is that goods and services meet specification and are transferred on time at competitive prices from stable suppliers. Others procurement activities are also applied such as financial risk, total cost basic must be reduced and supplier relationship management is focused on win-win outcome.   3.0. EXTERNAL AND INDUSTRYIAL ANALYSIS 3.1. Macro economy Qantas as a part in the global airline industry has continued to benefit from globalization where growth trade and tourism increase demands for travelling. According to the World Tourism Organization, throughout 2011, international tourist arrivals went up by 4.4% to 980 million, from 939m in 2010. The context also creates corporative opportunities for Qantas. For example, in early 2011, Qantas acquired Network Aviation, a West Australian charter airline that contributed around $19 million in revenue and other income (Marketline 2012). However, globalizations with the participation of many airline industries also threat Qantas in provide good service at reasonable price. Besides that, the increasing and unpredicted fuel price and foreign currency exposure also challenges the Group when participate in  international operation. 3.2. Five forces analysis Porter’s Five Forces is a most widely used framework in practice to determine intensity of competition and the level of profitability for companies (Grant 2013). Porter (2008) stated that five forces shape the structure of industries and launch the basement for competition and profitability within industry. These include threats of new entrants and substitutes, bargaining power of substitutes and buyers, and rivalry among existing competitors. According to Dobbs (2012), five forces assessments of threats and opportunities are powerful responses of managers to challenging environment where they must to compete with rivals and increase profits. The first important element is threat of substitutes. Substitute products/services perform a similar function as an industry product by a different means and at times at a cheaper price. This makes the competitions become more violent for all. It corresponds to industry profitability suffers. Therefore, companies have to reinvest themselv es such as their services, product and event low price and restructure their organizations in order to survive in challenging environment. They have estimated what threats coming from substitutes whose product are similar to that of a company/brand that is established within the industry and give some strategies for themselves. The aviation business now tries to boost up diverse options and promotions trip with low price to persuade the customers. Under pressure of substitutes like Virgin, Delta, Tiger Airlines, especially coaches or trains, Qantas have to plan some strategies not only in Airline industry but Transportation industry The second of five forces is threats of new entrants. When new entrants have launched in an industry, the proportion of industrial profits has changed. They bring new capacity and desire to share a market with the others, and simultaneously put pressures on old rivals about prices, qualities of services and goods, cost and rate of necessary investment. When threats are high, managers must implement a number of methods into the marketing mix in order to deter new entrants. According to Grant (2013), there are some principal sources of barriers to entry: Capital requirements, economies of scale, absolute cost advantages, and product differentiations, access to channels of distribution, governmental and legal barriers, and retaliation. The effectiveness of barriers to entry depends on the resources  and capabilities that potential entrants possess. The new entrants, Virgin Airlines or Tiger Airline, become competitors to Qantas with new full service airline and cheap tickets. In order to compete, Qantas is focused on business market which does not have a strong market competitor. The group also try to control the budget airlines through introducing of Jet Star (Reference for business, 2006). In addition, although Emirates airline is a international competitor, Qantas has corporation with Emirates to enhancing their shared network across the Tasman. This hit the competition in Australia and New Zealand (Cornwell 2013). The third is rivalry among existing competitors. According to Grant (2013), in some industries companies compete aggressively, sometimes the prices are under the value of output and leading definitely loss incurred. In the others, they focus on the innovation, advertising and non price dimensions. The intensity of competition of companies base on some factors: concentration, diversity of competitors, product differentiation, excess capacity and exit barriers, cost condition. Simultaneously Qantas operates Jetstart to compete the other companies by cheap tickets, Qantas also cooperate with Woolworths in Frequent Flyer program to maintain loyal customer (Qantas FactFiles, 2010) . The next is bargaining power of suppliers: suppliers are also described as the market of inputs: ability of suppliers to put the buyers under pressure. There are two factor effected on aviation industry including aircraft manufactures and fuel supplier. According to Qantas annual report, 2009, Suppliers of Qan tas are Boeing, Airbus, and Bombardier. They have strong power to deal with Qantas because they determine cost and delivery times and can be potential to turn into competitors. Lastly, bargaining power of buyers: Customers are described as the market of outputs and put the firm under pressure of low prices and quality of services. Therefore, Qantas have to cooperate with the other airline such as Emirates, Vietnam airline to rival the others. Qantas also has to impulse its sale with quality product and cheap price in several channels such as travel agency and website to deal with others. What is your conclusion from the 5 Forces Analysis? 4.0. STRATEGY TO CREATE COMPETITIVE ADVANTAGE In the competitive environment, enterprises have to create competitive advantages or they will be died. Grant (2013) says that a firm can achieve a higher rate of profit over a rival in two ways: supplying an identical product or service at a lower cost, or providing a unique product or service that is differentiated with others in order to persuade customer pay a price premium that exceeds the additional cost of the differentiation. 4.1. Cost leadership In order to take advantages in cost, the corporation has to structure and effectively exploit resources, apply some drivers of cost advantages such as economics of scale, product design, technology and inputs cost (Grant 2013). Figure 6: Qantas’s expenditure in 2011-2012 ïÆ' ¼ (Source: Qantas data book 2012, p.18) As can be seen, there are three main parts from Qantas’s expenditure in both 2011 and 2012. They are fuel cost, labour cost and aircraft operating aviation. Figure 7: Fuel cost of Qantas ïÆ' ¼ (Source: Qantas Data Book 2012, p.19) Fuel cost is the highest expense of Qantas, accounting for more than 25% of total expenses. In 2012, the fuel makes a new record at 27% of total costs at $4.22 billion in compare with $593million in 2011. ïÆ' ¼ The Group uses several strategies to reduce the influence of fuel prices. They are hedging; passing fuel surcharges to tickets; shortening the jet fuel supply chain fuel conservation; investment in new fuel-economic aircraft; improvement managing air traffic and enhanced technology in flying techniques and navigation approach. (Qantas data book 2012). Aircraft operating variable spent $3 billion in costs in FY2012. It includes route navigation charges, landing fees are charged by the relevant airport company or authority, maintenance cost and passenger expenses (in-flight consumables and amenities, entertainment). Therefore†¦.? Moving to cost leadership strategy can be applied by Jetstar that focus on low cost airline to gain market share in difference target customer th an with the main brand. Due to nowadays, there are many low cost airways emerge worldwide. Thus, the firms that can offer the cheaper price will be gain the customers. Jetstar want to  reach the lower price than others fare airlines so the company designs to adapt another strategy such as partnership strategy to deal with the main competitors. In current years, almost aviations industries have considered about how to the firms getting the customer faster than competitors. Also, Jetstar recognizes about low price with fast sale so the firm tries to create new promotion to attract and gain the customers quickly than another firm. The firm can take advantages in cost by increasing passenger load factor (promotion), reduce fuel cost, in-flight consumption and entertainment of customers. 4.2. Differentiation According to Grant (2013), differentiation is not just about the product, it embraces the whole relationship between the supplier and customer. Differentiation can be categorised into two types as tangible differentiation and intangible differentiation. 4.2.1. Tangible differentiation: Complementary service: According to Qantas FactFiles (2010), Qantas has provided In-flight entertainment with full-option in all Qantas international flights such as A380, B747 and A330 aircrafts. Simultaneously, Qantas Club lounges with full of necessary facilities are provided to the Qantas’s members at more than 130 lounges worldwide. As Group route network, the Qantas Group have operated numerous flights to cover 173 destinations in 42 countries together with partner airways. According to Qantas annual report (2009), Qantas provides premier price with full service option to serve the customers. For example, Qantas creates unique experiences to Qantas’ members like bringing Chef Heston Blumenthal to meet food and wine (QANTAS 2012). As the result, customers can feel superior when perceive the product or service. This strategy offers unique can enhance value of the product to the customers. The other point is that Qantas designs multi-brand model such as Qantas, Frequ ent flyers, and Jetstar which give customers the experience they desire. Specifically, Qantas provides the clear choice for business and premium leisure travellers. Frequent flyer builds the world’s best loyalty business while Jetstar brings the clear choice for price sensitive travellers (QANTAS 2011). Grant (2013) states a low-price; no-frills offering is associated with a unique brand image. Hub airports:  Qantas has developed Airport terminal consolidation project. This reduces in minimum connection times, underpins Sydney as Qantas’ main hub, and supports the international network alliance strategy, long term price and infrastructure surety. This strategy also increases product differentiation and seamless end-to-end customer experience (QANTAS 2011). 4.2.2. Intangible differentiation: Safety is always the first priority of Qantas aviation firm. Qantas is the leader of safety aviation industry (QANTAS 2008). Qantas is rigorously subjected to the International Air Transport Association’s (IATA) and Operational Safety Audit Certification, which is an internationally recognised safety audit program, once every two years. Moreover, Qantas is regularly scrutinised additional external audits by around 75 external organisations. This capability combined with constant prudence and proactive prevention is fundamental to Qantas maintaining its leading safety record and reputation. 5.0. CONCLUSION AND RECOMMENDATION In conclusion, â€Å"strategy is win† (Grant 2013). Enterprises with efficiency strategies and successful implementation will generate advantages in the competitive environment. By applying several strategic analysis methods in analysing the internal and external context of Qantas Airlines Limited, the report has indentified the group’s strategies. Base on the analysis, some strategies has been recommended for the corporation to create competitive advantages by two strategies, cost leadership and differentiation: Expeditionary Marketing: Travel agent can be an important channel to distribute the product and service. Therefore, the Qantas should conduct a plan to consolidate its business activities with the travel agents and sometime the firm has to create a monopoly with those travel agents to decrease competitors. The corporation should also offer promotion to reduce free seat in flight. Unique Service Style: The price of ticket that should included the price of baggag e may set up little bit expensive than others low cost airlines without luggage price. It can be attract the customers; especially, women. Due to almost women need space for their clothes and cosmetic that is often liquid may be banned to carry in a passenger area. Fuel hedging: Qantas should continue research for new technology and invest  in low-fuel consume aircrafts. Charging fuel surcharges to passengers is better than fuel hedging. Foreign exchange risk hedging: Continue hedging foreign currency to reduce risk by using other derivative financial instruments such as option or forward contracts. Labour cost: Qantas can expand to other countries where labour willing to work for lower payment than in Australia, meanwhile reduces intermediates or agencies, directly or online sell tickets to customers. 6.0. 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